The IWC has just announced new, e-commerce only version of its Pilot’s replica watch Chronograph and it’s a very funny one indeed – the design is an almost exact reproduction of the much-loved original pilot’s chronograph. It is in turn was based on the famous 1993 Double Chronograph, with its Richard Habring-designed split seconds complication. The 3706 came in both a stainless steel case, and a ceramic case.
It is certain to be a much-discussed new chronograph from IWC, and in that light, it’s quite intriguing how it’s been released, and is being provided. It will not be available at IWC boutiques; on the contrary, this timepiece is currently available exclusively on IWC’s own e-commerce platform. And perhaps most charming was the statement – there was no standard press release.
The replica IWC Pilot’s Chronograph has been in company’s product lineup since 1993, in one form or another, and after that, it seems that it is almost fit for other branded models, with the hands and arrangement of the date display changing noticeably from one reference to the next. With this new model, IWC’s returned to many, if not most, of the design elements of the original. The position of the date indications and sub-registers are identical, but the thing that should really make IWC fans sit up and take notice is the return of the Mark 11 style hands. Besides, as with the original, there’s a soft iron antimagnetic inner case. There are some significant differences between this model and the original 3705 – the two most famous are the concentric circles stamped on the subdials of the new reference and the size.
It’s rather significant that that yesterday’s launch happened in such a soft way – particularly considering the amount of buzz this is liable to generate. IWC broke with the usual industry practice; there was no conventional press release announcing its arrival. The whole launch consisted of a statement on social media. It may prove to have been a smart move anyway.